Medinge Group

Swedish-based global think-tank on branding, presenting the Brands with a Conscience awards annually

Medinge is a « stop thinking in circles » international Group of Brand professionals in all possible different areas but with a common passion for innovation and challenges.

I have discovered this eclectic Group of strong unusual personalities via my friend Philippe Mihailovitch, who is a country and Fashion Brands Marketing expert, and was very happy to listen to all the interesting presentations from all possible countries and areas. I was honored to present my current thinking on how Brand bureaucracy, accelerated by cost cutting policies, reassurance of efficiency based processes kills what Companies pretend to praise most in these time of harsh competition: innovation, disruption, creativity.

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