The Producers’ Toolbox: New Case Studies in Branded Content – MIPFormats 2014

VIDEO of Mip format I moderated on Format Content and Brands with some really inspirational cases with Caroline Spencer, Director of Development, FreemantleMedia Australia, « récipe for riches », Pierre Robinet , Global Digital Director Publicis France, Nescafé « Really Friend » and Pär Sundberg, Chairman Brand New Content Sweden, « Crime Central ».

The Producers' Toolbox: New Case Studies in Branded Content - MIPFormats 2014

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